Branding on wheels – a new form of revenue generation from unpaid income

Rourkela: The Chakradharpur Division of the Southeast Railway has launched a branding project on wheels. For the first time in Indian Railways, SER has completed a contract for displaying commercials on external freight trains.
Advertising on freight trains will give wide publicity across the country. This is a form of mobile advertising. In the first phase, the contract was awarded to M / s Dalmia Bharat Cement Ltd for a total value of Rs 1.5 crores per year for 300 BOXN wagons. The contract was awarded for a period of five years. In addition to this department, Chakradharpur successfully awarded branding at Steel Express between Tatanagara and Howrah to M / s Tata Steel.
With this contract, the Chakradharpur Division scored another pen in Branding On Wheels. This is a situation where both sides get on both sides, i.e. Indian Railways and m / s Dalmia Bharat Cement Ltd.

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